Well, there goes 2011… What is the one thing that will stick in your head from 2011?
Mine? Maybe Japan… That was pretty hard hitting… Personally? Starting to work for myself – that has also been pretty hard hitting… Oh, and then there’s leaving the UK after 9.6 years… That was pretty hard hitting…
This year has been pretty crazy...
So, you? What will you remember?
Best most funnest tripod company on the planet, 3 Legged Thing, gave me a shout out on Facebook today, I’m very stoked to know them, to love their gear and to get a shout out! Thanks 3 Legged Thing. Please join 3 Legged Thing on Facebook
For awesome tripods at normal person’s prices, for a great company that stands behind, beside and sometimes under its products.. check out 3 Legged Thing and join their newsletter while you’re at it.
A Behind The Scenes clip of Nathan Pask, Fashion Photographer, shooting “Eat Your Heart Out & The Pretox Potion”
Set to “Ne Me Quitte Pas” as performed by Nina Simone.
www.nathanpask.com | choose life, choose HD @ 720p
Answer: Both photos were taken with my iPhone.
I wanted to try a little experiment.
Please buy your Olloclip here.
Can you tell me which of these images is taken with my iPhone 4 and an Olloclip on the macro end, and which is taken with my 100mm f/2.8 L series Canon macro lens and a Canon 5DMKII? Both images scaled to a maximum of 800px for my blog using Lightroom III
Well, which? #Olloclip
Total Voters: 14
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The Setup was simple…
"Setup for taking macro image with iPhone 4 and Olloclip"
It’s a typical situation in these typical times…
Dave Matthews Band as photographed at Brixton Academy. The Square Sessions. Supported by Alberta Cross
press play on tape |
For the next three minutes and ten seconds, please put your headphones on, press play…
Feel free to do a little diacetylmorphine… Or was it her, tied to the mast?…
Flashback. 10.10.2009 and you’re at Brixton with Papa Roach, supported by Medina Lake.
You can read reviews of this very show, right here.
Jacoby and Jerry share a little man time @ Brixton Academy | Papa Roach
Benicassim 2009 | A little re-visit
My view is blocked, but I don't mind...
So, my little ‘fact finding’ blog post had some interesting result.. everything from “You should be fired” to “yes, it can be hard, but here’s an idea!”
some good ideas though, and thanks to those of you with input – I may just give a couple of the suggestions a little thought.
I’ve taken some time out to call a few resellers today to ask them generally what they’d say if I asked them to keep data on people buying products (to help me with the online / offline thing) each of them said the same – if I was in a position to set up a training session for their staff and to put a system in place that made it very easy for stff to facilitate my little request – they’d maybe think about it. That’s great, and achievable… But let’s have a think about this for a minute…
I put in a system to test a theory, only to find out that putting that system meant that there was a negative return on investment, where there was a positive, albeit small, return on investment previously – does that make it all worthwhile?
I’d like to break your concentration now with a “From the archives” band photo of mine.
Mark King | Level 42 – Taken at iNdigo2 in London on 07 March, 2009 © Simon Pollock
So, should I be taking into account what it costs to measure these result, knowing full well that the measurement structure that I put in place could well fail? Do I simply measure what I can and make a guess based on global analytics numbers? An average, if you will?
Or do I spend my time doing what I do best – making our community feel like part of a massive, fun family of like minded people… (Which once you own a thinkTank Photo camera bag, you are!)
Serious stuff over for the minute. Have you enteres the thinkTank Photo “IN A BAG” give-away? It’s free, it’s growing daily and it’s awesome. http://blog.thinktankphoto.com
ROI – Return on Investment.
I charge a client “x” per month to manage all aspects of their social media. I work very hard to make sure I’m giving good value for money, I don’t switch off, I eat, breathe and sleep strategy and communication (with their audience) and I am always looking for better ways to make sure I’m doing all I can… In short, the return on their investment in social media should be clear, right?
"Where the action happens"
Leads generated via social media oriented destinations convert (sometimes, generally) to trackable website traffic which you then funnel to a sales transaction = Measurable ROI…
It’s not that simple, though…
Why ROI isn’t clear to me.
Let’s say for a minute that your client is a camera bag manufacturer, that they have lots of users in the digital space, and by nature of digital photography, those people spend time on line. So “company a” invest in me to maintain their social communications – that’s fine, so far… But, what happens if all of the people that I talk to, reply to, guide, chat with, laugh at or generally interact with over the course of my day, in relation to “company a’s social media” then decide to offline it and buy company a’s product via standard real world retail channels… (You remember shops, right?)
There’s no way that I can track and report an offline sale – it’s almost impossible to keep a “for sure” track on the online sales…
So, what if sales were up, everything looked normal, but there were NO conversions “via social” ….but really there are! (remember, they’ve gone to a shop to buy the product after they talked about it with me online!)
That’s where I start to think – well, look… it’s not really about ROI, is it? It’s about building faith in your brand, it’s about providing a good feedback channel and a secondary customer support line in.
Or do I have it all wrong? I’d love your thoughts below, please…
–Sime
